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A MILLION REASONS | RE/MAX

RE/MAX is the #1 real estate brand in Canada but has a reputation of being “your parents’ real estate company.” So how do we convince young adults breaking into the real estate market of the million reasons to choose RE/MAX?

We decided to lighten up and share some more obscure but relatable reasons to buy a home.

Transit

Mobile

RESULTS

  • Video completion rate over 3x Facebook’s benchmark

  • Over 4% brand favourability

  • Over 5% brand recall

Online

Out-of-home