SORRY COVID | MODERNA
The pandemic put a lot of our plans on hold. So when the lockdowns were lifted and things went back to relatively normal, we were happy to say goodbye to all things COVID-19. Unfortunately, that included keeping up with vaccines. Just because everyone was seriously fed up talking about COVID that doesn’t mean the virus went away. With cases on the rise again, we needed to tell the public why it’s important to keep up-to-date with the vaccine.
We created a campaign helping Canadians 65 years and older to “politely” tell COVID it’s no longer invited to our special moments like weddings, vacations, or sports games. Our campaign focused on those special events that COVID loved to disrupt and empowered Canadians to keep living their best life by staying up-to-date on their vaccinations.