MESSAGE BIB | BOSTON PIZZA

How could Boston Pizza join the excitement around the Toronto Raptors’ first-ever NBA Finals without any of those fancy “licensing agreements” with the NBA?

By taking advantage of Drake's meme-level masseur skills to remind basketball fans to cheer on the Raptors at Boston Pizza. All without us being sued.

RESULTS

• Made over 12 million TV and in-person brand impressions with earned media coverage in Canada and the United States.